We believe marketing and sales are like chocolate and peanut butter. Both are great on their own, but they are exponentially better when they come together.
In today’s business climate of doing more than less, it’s not just about generating leads. It’s about closing more of the ones you’re getting. If you can lift your conversion rates in the pipeline, you can spend less up front. And improved conversions will reduce your need to be constantly generating new leads. Overall, when you increase conversion, you increase sales. It’s math.
If your website doesn’t match your presentations or your printed brochures look and sound nothing like your sales pitches, you have a brand problem. We take the time to really get to know you with the help of our exclusive brand questionnaire. This helps us make sure that your brand is helping your sales team, not hurting them.
Lots of people build websites that look great. However, we take it a step further to make sure your website is doing more. It should help customers find you, and moreover help them understand who you are.
Additionally, we make sure it is easy for them to contact or buy from you once they get there. If your website isn’t generating the lead and sales results you want, we should talk.
Does your sales team truly understand the story your marketing team is telling? When they follow up with a prospect that came in through marketing, are they continuing the same conversation? Or are they confusing the customer by starting a new one?
Our sales campaigns and support materials can make sure that your sales team truly understands why the customer contacted you in the first place.
Once your team is aligned and your sales person got that important first meeting, how is your presentation game? Do your presentations and leave-behind materials have the same level of quality as your marketing materials? Let us help you ensure that your brochures, sell sheets, and more leave a great first meeting impression.
No modern and agile pipeline generating program is complete without constant measurement. We make sure that we’re continually tracking your programs against your defined goals. This will ensure that you are getting the most revenue for your spend. And when you goal is to increase sales, you must measure and adjust as an essential part of capitalizing on your efforts.
Overall, a goal to increase sales in your business can be a daunting prospect. But you are not alone. Get our strategic planning and marketing support on your side. We’ll help you grow your sales, keep your sales team working smart, and build your business. Reach out to us today to have a conversation about this, or get a proposal for your business or organization.