GDPR and Your Business

On May 25th, 2018, the European Union’s (“EU”) General Data Protection Regulation (“GDPR”) goes into effect and it may shift the way you collect data, manage user information, and market to prospects even if you are not intentionally marketing to people in Europe. Despite the fact that the GDPR is complex, the use of the […]

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Avoiding the Pitfalls of Reactive Marketing

With digital disrupting every industry and every job function, it is no wonder that marketing has become agile. Annual plans have given way to quarterly plans that usually end up getting scrapped for whatever is going on right now. Every marketing team is doing some form of agile or reactive marketing. In fact, a marketing team that can turn on a dime is critical to an organization’s growth.

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How to Stop Shiny Object Syndrome in B2B Marketing

Anyone can fall victim to shiny object syndrome. In fact, at some point in our lives, we’re almost all guilty of it. However, in the context of B2B organizations, it is most damaging when senior team members are the culprits. Marketing teams aren’t the only department subject to this kind of pressure.

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Growth, Brand and Retention Problems? You Might Be Panic Marketing.

In order to discuss this all too common problem in many organizations, we must first offer a broad definition of panic marketing. To Brand Llama, panic marketing is just as the name implies—marketing teams that operate in a constantly reactive state.

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Manufacturing Companies are Tech Companies

In the manufacturing industry, as with every other sector of business, technology is changing the way products are developed, produced and distributed. In fact, according to the findings from the RSM Monitor survey of C-level manufacturing executives, technology is expected to fuel top-line growth and boost profits. Executives are also depending on technology to connect […]

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Help! I hate my ad (or marketing) agency!

Agencies try to help marketers with their brand and their pipeline. Marketers are usually the main source of income for agencies. It should be a mutually beneficial partnership. Why then, when you google I hate my ad agency, does it return 27,900,000 results? Finding a Great Advertising / Marketing Agency Let’s review an all too […]

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A Little Spring Cleaning

A little spring cleaning can go a long way. For us, that means cleaning up our site via a simple website audit. This includes many minor tasks that add up to a fresh start for our content, site organization, and how we present ourselves to our visitors, customers, and the world in general.

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